Tag Pilot1. Add your costs
Point a project at your product feed and add order-level costs such as shipping and fees.
Let Google Ads bid on profit, not revenue.
Tag Pilot subtracts your costs from every order and sends the profit as a separate purchase_profit conversion.
$15 per project per month · needs a server-side GTM container (ours or any host)
Three steps
2. Add one tag
Your server-side GTM container sends each purchase and gets back purchase_profit.
3. Bid on it
Use purchase_profit as the primary conversion in Google Ads.
Moory runs profit tracking on a 50,000-product, multi-market store.
Pricing
Profit tracking$15 / project / month
- One CSV or XML product feed per project
- Order-level and per-attribute cost rules
- Statistics and a per-order log, with CSV export
Needs a server-side GTM container: ours is $15 a month, so $30 in total. Prepay and get up to 20% extra credit (prepaid credit).
FAQ
What is POAS?
Profit on Ad Spend: profit compared to ad spend, where ROAS compares revenue. Two campaigns can have the same ROAS and very different POAS.
Do I need your hosting?
You need a server-side GTM container, but it does not have to be ours. Ours is $15 per container per month.
Does Google see my costs?
No. Google Ads receives the profit value of each conversion; your feed and cost rules stay in Tag Pilot.