Bid on qualified leads, not form fills

Follow leads from the form to your CRM, and send the qualified ones to your ad platforms as conversions.

TagPilot

Lead Tracking / example.com

example.com

keep leads for 365 days

LeadsSetup

LeadStatusSourceLast activity

a***@example.comClientPaid Search2 h ago

m***@example.orgProspectOrganic Search5 h ago

j***@example.netSuspectPaid Socialyesterday

k***@example.comSuspectEmail2 days ago

Client → close_convert_lead · Suspect → qualify_lead

app.tagpilot.io · lead tracking project · example data

From the form to the ad platform

Each form submission is matched to the status the lead later reaches in your CRM.

Map CRM statuses to events, sent to Google Ads, Meta and others, credited to the last ad click.

Totals per day and channel, or by UTM source, medium and campaign, through the reporting API.

Runs in a server-side GTM container: ours from $15 a month, or any other host.

What do I need?

A server-side GTM container (ours or another host) for the two Tag Pilot tags, and a CRM. We set up the CRM status sync with you.

Do you store email addresses?

No. Leads are matched by a hashed email address; Tag Pilot never stores the raw address.

Can I get the data out?

Yes. Read-only API keys give access to the reporting API and to the leads themselves, with their sources and status history.