Optimizing Facebook and Instagram Campaigns for WooCommerce using Advanced Matching

Facebook and Instagram are key social media platforms for running eCommerce promotions. It can be a channel with high return on investment.

Like other main advertising platforms it mostly depends on internal algorithms that drive reach, budget spent and audience matching. Incomplete tracking setup make cause the platform to reduce advertising spent, as result performance of a given campaign may be significantly limited.

With global deprecation of 3rd party cookies